It’s no secret that convenience is the name of the game for most QSRs. Typically, convenience is associated with location; being in the right place is often as critical to success as any other factor.

But according to a recent Wired article, one new restaurant–Split Bread in San Francisco–has taken the notion of customer convenience to a whole different playing field.

Their payment model is based on a completely cashless experience.  Customers pay only by credit or debit card. No cash means fewer hassles when ordering, paying and picking up.

Less hassle for the customer means that Split Bread is addressing a key element of success–convenience–in a unique and differentiating way.

By addressing one of their customers’ key barriers to a convenient experience, they are making it easier to say, “yes” to Split Bread.

Photo credit: 401(K)2012