Ever been part of a conversation about how the pictures of food on restaurant menus never look like the same food that comes from the kitchen? Of course you have. Hats off to McDonald’s Canada for directly addressing that issue.
In a video recently posted on YouTube, Hope Bagozzi, McDonald’s Canada’s director of marketing, explains not only why and how photographed food is different, but also takes cameras behind the scenes to show it in progress.
This is a great example of the power of transparency, and McDonald’s and Bagozzi deserve some credit. By exposing the secrets of food photography, they’ve left nothing to the imagination of consumers. Food photography is nothing more than a woman applying a fresh coat of lipstick, or a man adjusting his neck tie prior to a photograph.
Transparency is a rule that should cover all aspects of communication.